Ambient Advertising Southall

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B & W Design Services (London) Ltd
020 85714867
217 The Broadway
Southall

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H J Mahoney Ltd
020 88135678
Bullsbrook Industrial Estate
Hayes

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Signrite Services
020 85731549
76 Wood End Green Road
Hayes

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Deeg Ltd
020 85736692
151 Woolacombe Way
Hayes

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Colin Wheeler
020 88104052
8 Longfield Road
London

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Adshel Plc
020 87564500
1 440 Springfield Road
Hayes

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Creative Executions Ltd
020 88430247
1 Stratford Road
Southall

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Ethnic Media Focus Ltd
020 85787879
246 Oldfield Lane North
Greenford

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Robert Logan & Associates
020 85794836
2 Milford Road
London

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P V & Co
020 85702222
Devon Waye
Hounslow

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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