Ambient Advertising Sidcup

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Peter Tonge Ltd
020 83007693
13 Lydd Close
Sidcup

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Hamilton Partnership
020 83082000
86A Station Road
Sidcup

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Bizdesign Ltd
020 83004263
46 Longlands Road
Sidcup

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Usp Headline
020 84687045
83 Victoria Road
Chislehurst

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Axalia Communications Ltd
020 83256996
3 Romanhurst Gardens Shortlands
Bromley

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S B Poster Services
020 83021706
153 Hurst Road
Sidcup

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Green Spot Commercial Services Ltd
020 83044414
660 East Rochester Way
Sidcup

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Media Cube
020 83063198
15 Bean Road
Bexleyheath

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Tms Advertising
01689 897000
T M S House
Orpington

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Letterforms Ltd
020 82494950
Wychwood
Chislehurst

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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