Ambient Advertising Shropshire

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Bridges Marketing
01952 814189
35A High Street
Newport

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Signature Outdoor Ltd
01902 375630
Park House
Shifnal

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Newport Advertiser
01952 811500
32 St. Mary`S Street
Newport

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Market Drayton Advertiser
01630 652907
81 Shropshire Street
Market Drayton

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Tanner Stiles Ltd
01952 299910
Grosvenor House
Telford

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Voodoo Design
07870 2000 26
153 Old Toll Gate
Telford

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Opus 3 Creative
01952 883854
Unit D3
Telford

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Status Advertising Ltd
01952 884255
The Tower House
Broseley

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Kubiak & Grange Design Associates
01952 501131
86 King Street
Telford

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Aquila Publicity
01952 461112
Market Place
Shifnal

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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