Ambient Advertising Portsmouth

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Beeson Stone Ltd
023 92812495
41 Victoria Road South

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R Lihou
023 92502000
3 Joseph Street

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Peter Bates Ltd
02392 526336
The Old School

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Aston Trading
023 92469281
Aston House
Hayling Island

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Hare Carding Advertising Ltd
023 92324528
Murrills House

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T M C Advertising
023 92871111
23 High Street

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Myle Marketing
07771 521479
9 Mabey Close

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Hunt Evans Advertising Ltd
023 92670137
5 Links House

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City Marketing Services Ltd
023 92384138
59 Brecon Avenue

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Black Cat Enterprises Uk Ltd
023 92828989
12 Swanage Road
Lee On The Solent

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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