Ambient Advertising Oxford

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Primesite Media Ltd
01865 722622
Kings Meadow
Oxford

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One Ltd
01865 559056
The Old Slaughterhouse
Oxford

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Impact Advertising & Design Ltd
01865 760711
253 London Road
Oxford

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Holly Benson Communications
01865 384000
Communications House
Oxford

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Advertising Packaging Services Ltd
01235 820233
Unit 9 Station Yard
Abingdon

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Red Letter Advertising & Design
01865 240976
1A Circus Street
Oxford

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Image Works Uk Ltd
01865 865656
Red House Barn
Oxford

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Groovy Situation
0800 2989008
50 Fernhill Road
Oxford

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L B'S Catering Ltd
01865 744426
8 Lewis Close
Oxford

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V A P Group Ltd
01865 842800
V A P House
Kidlington

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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