Ambient Advertising Orpington

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Medical Legal Solutions Ltd
01689 829908
20 Sherborne Road
Orpington

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K W Editorial Services Ltd
01689 828061
2 St Francis Close
Orpington

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Axalia Communications Ltd
020 83256996
3 Romanhurst Gardens Shortlands
Bromley

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Creative Sauce Advertising
020 84628152
40 Station Approach
Bromley

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Arnold S Card Collection Ltd
01689 821383
17 Towncourt Crescent
Orpington

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Tms Advertising
01689 897000
T M S House
Orpington

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Klm Media Ltd
020 87774245
11 Silver Lane
West Wickham

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B & B Services (Consultants) Ltd
01689 838104
46 Severnoaks Road
Orpington

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Sign Art
01689 842417
103 King Henrys Drive
Croydon

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Ridge Advertising
01689 858565
11 La Tourne Gardens
Orpington

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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