Ambient Advertising Nottinghamshire

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Juice Marketing
0115 9788104
New Brook House
Nottingham

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Strategic Marketing & Publicity Ltd
01636 816958
Oggington Chambers
Newark

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Berrick Associates Ltd
01529 460968
The Old Rectory
Sleaford

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Party Solutions Ltd
0115 9460405
16 Kirkdale Road
Nottingham

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Shil Media
0115 9482771
12-16 Friar Lane
Nottingham

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Penncreative
0115 9509195
100 Mansfield Road
Nottingham

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Jb Direct Marketing Ltd
01949 839216
20 Market Street
Nottingham

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Michon Ltd
0115 9455434
The Warehouse
Nottingham

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International Cinema Advertising Uk Ltd
0115 9535578
Gedling House
Nottingham

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Green Resourcing Ltd
0115 9388860
6 Clarendon Street
Nottingham

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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