Ambient Advertising Nottinghamshire

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Boyden Carmichael-Smith Associates Ltd
0115 9486900
88-90 North Sherwood Street
Nottingham

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Newark Advertiser Ltd
01636 681234
Appleton Gate
Newark

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Alexander Marketing
0115 9831555
Park House
Nottingham

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Tunnel Advertising Ltd
01623 823210
Estate Office
Newark

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Keith Forshaw & Partners Ltd
0115 9418041
Gothic House
Nottingham

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Beeline Advertising Products Ltd
0115 9607135
29 Compton Road
Nottingham

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Advertising Ltd
01476 565525
2 Guildhall Street
Grantham

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Headland Communications Ltd
0115 9551155
11 Edison Village
Nottingham

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The Practice
0115 9830915
The Manor
Nottingham

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Gbcs P R Ltd
0115 9486901
88-90 North Sherwood Street
Nottingham

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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