Ambient Advertising Nottinghamshire

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Tunnel Advertising Ltd
01623 823210
Estate Office
Newark

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Vanguard Communications Ltd
0115 9857505
826 Woodborough Road
Nottingham

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Penncreative
0115 9509195
100 Mansfield Road
Nottingham

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Mobbs Mark Advertising Marketing
0115 9481111
High Pavement
Nottingham

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Decker Media Ltd
0115 9402406
Decker House
Nottingham

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Strategic Marketing & Publicity Ltd
01636 816958
Oggington Chambers
Newark

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Graphters Design Ltd
01780 410754
Walnut Lodge
Grantham

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Abcoms
01400 283566
35 Riverview
Newark

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Come-Shopping Com Ltd
01777 861600
Highfields
Newark

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Jb Direct Marketing Ltd
01949 839216
20 Market Street
Nottingham

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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