Ambient Advertising Norwich

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Richard Lomax & Associates
01692 538800
Elm Tree Barns
Norwich

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Agency Marketing Ltd
01603 469995
59 Wroxham Road
Norwich

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Datadrum Ltd
01603 484484
1 Page Road
Norwich

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Norvic Advertising Display Services Ltd
01603 622846
140 Magpie Road
Norwich

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Allan Burrows Ltd
01603 763807
Jonathan Scott Hall
Norwich

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Business Growth Consultants
01603 861613
The Business Base Drayton Old Lodge
Norwich

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Danby Advertising
01603 404141
299 Reepham Road
Norwich

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Charton Promotions & Marketing
01603 705032
6 Hallgate
Norwich

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Inter Regional Public Relations Ltd
01603 627294
Hill House
Norwich

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Ett Group
01603 663093
17-23 Ber Street
Norwich

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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