Ambient Advertising Northamptonshire

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Insight Media Uk Ltd
01604 604848
Suite 401 Sol House
Northampton

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Richard Bacon
01604 766500
20 Osyth Close
Northampton

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Pha Creative
01933 418776
Flax Barn
Wellingborough

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David Carr Designs
01933 274880
80 Northampton Road
Wellingborough

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Liberte Art & Design
01604 764422
15 Ambridge Close
Northampton

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Maximus Advertising Ltd
01604 870821
21 Denton Road
Northampton

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Creative Horizons Ltd
01604 764375
16 Whistlets Close
Northampton

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Bennett & Partners
01327 857919
Pentagon Studio
Towcester

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Rmb Promotions Ltd
01604 761047
27 Dunston Rise
Northampton

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Mccann Advertising
01604 790202
408 Kettering Road
Northampton

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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