Ambient Advertising Northampton

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Insight Media Uk Ltd
01604 604848
Suite 401 Sol House
Northampton

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Gavin G Willis
01604 514866
51 Shakespeare Road
Northampton

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Howard Michael K Northampton Ltd
01604 604560
1 Purser Road
Northampton

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Mccann Advertising
01604 790202
408 Kettering Road
Northampton

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Giraffe
01604 494847
4 Sandfield Close
Northampton

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Paul Hales Associates
01604 621388
47 Adams Avenue
Northampton

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Northants Advertiser Group
01604 477777
Upper Mounts
Northampton

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Room 29
01604 678970
24 Charter Gate
Northampton

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Richard Bacon
01604 766500
20 Osyth Close
Northampton

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Liberte Art & Design
01604 764422
15 Ambridge Close
Northampton

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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