Ambient Advertising Newcastle

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Newcastle that can help answer your questions about Ambient Advertising.

Maad
0191 2451155
7-15 Pink Lane
Newcastle Upon Tyne

Data Provided by:
Bdaily Ltd
0191 2611333
Garth Heads
Newcastle Upon Tyne

Data Provided by:
Brand Oxygen
0191 2220202
Forth Banks
Newcastle Upon Tyne

Data Provided by:
Xtreme Information
0191 2031000
Earl Grey House
Newcastle Upon Tyne

Data Provided by:
Mike Lynch
0191 2432444
Level 3 Telewest Arena
Newcastle Upon Tyne

Data Provided by:
Triad Design
0191 2615007
36-40 Scotswood Road
Newcastle Upon Tyne

Data Provided by:
Viacom Outdoor
0191 2737019
Riverside Studios
Newcastle Upon Tyne

Data Provided by:
Seen & Heard Ltd
0191 2325736
3 Woods Pottery Stepney Bank
Newcastle Upon Tyne

Data Provided by:
All Media
0191 2212277
121A New Bridge Street
Newcastle Upon Tyne

Data Provided by:
Dart Advertising Ltd
0191 2610456
Old Brewery Court
Newcastle Upon Tyne

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield