Ambient Advertising Mitcham

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Mitcham that can help answer your questions about Ambient Advertising.

E F & C M Outdoor
020 86468196
Unit 3 39 Willow Lane
Mitcham

Data Provided by:
Paskell Display
020 86463348
174 London Road
Mitcham

Data Provided by:
Carreras & Worth
020 89470251
9 Broadway Place
London

Data Provided by:
Smudge Arts Ltd
020 82473702
65 Stanton Road
London

Data Provided by:
Ideas Factory
020 85436512
Beulah Road
London

Data Provided by:
Mills & Allen Ltd
020 86870810
278 Western Road
London

Data Provided by:
Warnes Mail Marketing Ltd
020 86873800
Unit 14
Mitcham

Data Provided by:
Mallon & Cooper Ltd
020 87676341
84 Glasford Street
London

Data Provided by:
Point Of Difference
020 85423200
4 Chase Side Avenue
London

Data Provided by:
Horseshoe Media
020 86487078
124 Middleton Road
Morden

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield