Ambient Advertising Manchester

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North East Manchester Advertiser
0161 2239199
17 Chaddesley Walk
Manchester

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A Simpson
0161 2734846
27 Manor Street
Manchester

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M W A Ltd
0161 2728245
St Gregory'S Place
Manchester

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W00T! Media
0161 9536638
23 New Mount Street
Manchester

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Newsquest Media Sales
0161 8172200
The Tower Building Deva Centre
Salford

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Creative Partners
0161 2727712
St. Thomas Parish Rooms
Manchester

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Anagram Advertising Services
0161 2726856
Outram House
Manchester

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Tonic Creative Communications Ltd
0161 3718100
2 Linden Avenue
Manchester

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Fresco
0161 2360010
117-119 Portland St
Manchester

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Artavia
0161 8331010
Unit 12 Deva Centre
Salford

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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