Ambient Advertising London

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Sudler & Hennessey
020 73077801
Middlesex House
London

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Ism Direct
020 74708850
11-15 Betterton Street
London

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Blueview Group
0207 420 8201
London
London

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Walk Don?T Walk
020 72407420
30 Wellington Street
London

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Bkn New Media Ltd
020 72698680
77 Kingsway
London

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Noonwright Ltd
020 72407277
2 Seven Dials Court
London

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Desbrow Thompson Chaffe Marketing Advertising & Design
020 72535040
1-2 Faulkners Alley
London

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Buckley Deane Wakefield
020 74541919
38 Charterhouse Street
London

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Live Communications
020 75541111
85 Strand
London

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Artscience Ltd
020 72922779
5-11 Shorts Gardens
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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