Ambient Advertising London

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Fenix Communications Ltd
020 74040980
Grays Inn Road
London

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First Base
020 72555155
71-81 Whitfield Street
London

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Wings Media
020 78493300
90 Long Acre
London

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Showstudio Advertising
020 72534333
25-31 Ironmonger Row
London

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Excellent Voice Co
020 75205656
19-21 Tavistock Street
London

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Just Accounting Media
020 74207980
133 Long Acre
London

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Devilfish
020 72409222
55 Neal Street
London

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Cloth Court Communications
020 72516400
20 Britton Street
London

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Giraffe
020 72519685
2 Sycamore Street
London

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Team Saatchi
020 74366636
83-89 Whitfield Street
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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