Ambient Advertising London

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in London that can help answer your questions about Ambient Advertising.

Vizeum Advertising
020 73950888
Orion House
London

Data Provided by:
Highpoint Advertising
020 72538808
Northburgh House
London

Data Provided by:
Nikkeisha Inc
020 79161111
196-199 Tottenham Court Road
London

Data Provided by:
Multicultural & Ethnic Media Sales
08451 228925
1 Bedford Avenue
London

Data Provided by:
Electronic Solutions
020 76319600
Minerva House
London

Data Provided by:
Mhm Grax
020 72407767
19 Garrick Street
London

Data Provided by:
Substance 001
020 78330914
Lector Court
London

Data Provided by:
Mostra Ltd
020 78316714
36 John St
London

Data Provided by:
Mercury Publicity Ltd
020 76111900
16 John St
London

Data Provided by:
W A R L
020 74000900
30-32 Gray'S Inn Road
London

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield