Ambient Advertising London

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Doremus
020 74194000
196 Tottenham Court Road
London

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Brightspace Media
020 78368383
25A Neal Street
London

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Orange Advertising Ltd
020 73799937
4-6 Dryden Street
London

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Team Saatchi
020 74366636
83-89 Whitfield Street
London

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Nancy Fouts
020 73886491
52 Oakley Square
London

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Fresh Creative Services
020 79071400
97 Charlotte Street
London

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Marketing Agency
020 73360000
59 St John Street
London

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Motorcycle News Advertising Hotline
(080) 055-5050
Farringdon Lane
London

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Beehive Marketing & Design
020 77137853
33 Eyre St Hill
London

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Aim Affiliate Incentive Marketing
020 72788777
65-67 Chapel Market
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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