Ambient Advertising Liverpool

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Taylors Print & Advertising
0151 5243777
Block A
Liverpool

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Fast Promotions Ltd
0151 9333738
Freepost Nat 6117
Liverpool

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Colour Box Advertising & Design
0151 7099298
22 Pilgrim Street
Liverpool

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The Adhouse
0151 7070800
23 Seymour Street
Liverpool

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Life Advertising Ltd
0151 2368966
Unit 10 King Edward Industrial Estate
Liverpool

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A2B Outdoor
0791 7702012
A 13 Walton Vale
Liverpool

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Adbins Ltd
0151 9220818
Regent Works
Bootle

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Staley Peters Ltd
0151 2271777
38 Old Hall Street
Liverpool

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Cabvert Media Solutions
0151 2281116
15 Binns Way
Liverpool

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Paver Downes Associates
0151 2930505
King John Court
Liverpool

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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