Ambient Advertising Lewisham

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Style Detectives
020 86922281
14 Egerton Drive
London

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Indigo
020 88585100
49 Burney Street
London

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Ritter Faulkner Bain Ltd
020 82917681
28 Davids Road
London

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Bamboozle Design Ltd
020 88593840
5 Kingsholm Gardens
London

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The Allam Group
020 86942134
Astra House
London

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Deep Sea
020 88588882
Linear House
London

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A A Sites Ltd
020 86942134
Astra House
London

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Southeast Advertising
020 86927595
Unit G Astra House
London

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Hamish Muir Ltd
020 86997258
13 Vancouver Road
London

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Display Solutions
020 88565600
3 Lambourne Place
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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