Ambient Advertising Leicester

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Enyik Publications Ltd
0116 2513312
17 Highcross Street
Leicester

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Fresh Communications
0116 2541351
Prebend House
Leicester

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Forum Advertising & Marketing Ltd
0116 2558699
154-156 London Road
Leicester

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Liquid Design Consultants
0116 2339917
1 Wellington Street
Leicester

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Impartad Ltd
0116 2539212
Millstone Lane
Leicester

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Shine
0116 2857749
13 University Road
Leicester

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Fuse Digital Ltd
0116 2991166
223 London Road
Leicester

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Lewis Bench Advertising Ltd
0116 2331233
124 London Road
Leicester

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Postlethwaite & Bennett Ltd
0116 2542666
11 De Montfort Street
Leicester

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Williams Media Advertising Ltd
0116 2999030
6 King Street
Leicester

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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