Ambient Advertising Lancashire

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Lancashire that can help answer your questions about Ambient Advertising.

Absolute Media Solutions Ltd
01204 669566
208 Lee Lane

Data Provided by:
Reach Global
01282 714370
Northbridge House

Data Provided by:
B C Marketing Ltd
01772 654654
7 Eastway Business Village

Data Provided by:
Alliance Publishing Co
01253 831300
20 Clifton Road

Data Provided by:
S Gazey Ltd
01253 624639
The Old Bank

Data Provided by:
Staley Peters Ltd
0151 2271777
38 Old Hall Street

Data Provided by:
Rah Advertising Ltd
0161 8728839
6-8 Seymour Grove

Data Provided by:
01257 451966
4 Snipewood

Data Provided by:
Box Office Publicity Ltd
01253 712385
11 Park Road
Lytham St Annes

Data Provided by:
Buzzwords Ltd
0161 7764229
Carrington Business Park

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield