Ambient Advertising Lancashire

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01706 225333
Kingfisher Centre

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Leeming Creative Communication Ltd
0151 7080345
49A Rodney Street

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On Screen Media
01253 716070
29 Wood Street
Lytham St Annes

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Adshel Plc
0161 8720853
6B Broadoak Business Park

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Balance Advertising & Design Ltd
0151 2365788
19A Sweeting Street

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D S A International Media
01539 531066
Simpson Ground
Grange Over Sands

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C I A Manchester
0161 9309000

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David Gent Ltd
01706 220388
Po Box 30

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Channel 4 Tv
0161 2373796
Colwyn Chambers

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Red Rose Directories
01204 300013
252 Darwen Road

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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