Ambient Advertising Lancashire

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Allen Jameson & Peel
01282 868391
Wycoller Road
Colne

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Top Dog Multimedia
0161 6606119
Minshull House Chorlton Street
Manchester

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More O'Ferrall
0161 8881841
1 The Schoolhouse
Manchester

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Longridge News & Advertiser
01772 783265
7 Pringle Court
Preston

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Coronation Promotions Ltd
01253 798606
4 Whitehills Drive
Blackpool

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Customer Development Ltd
0161 9628345
2 Lindisfarne Close
Sale

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Gencia Media
0161 2145214
108 Timber Wharf
Manchester

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Artisan Digital Solutions Ltd
01772 495053
33 Moor Street
Preston

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Poster Maintenance
0161 7990016
1 Simpson Grove
Manchester

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Pravda Advertising Ltd
0161 2373757
3Rd Floor
Manchester

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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