Ambient Advertising Lancashire

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Absolute Media Solutions Ltd
01204 669566
208 Lee Lane
Bolton

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Reach Global
01282 714370
Northbridge House
Burnley

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B C Marketing Ltd
01772 654654
7 Eastway Business Village
Preston

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Alliance Publishing Co
01253 831300
20 Clifton Road
Blackpool

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S Gazey Ltd
01253 624639
The Old Bank
Blackpool

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Staley Peters Ltd
0151 2271777
38 Old Hall Street
Liverpool

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Rah Advertising Ltd
0161 8728839
6-8 Seymour Grove
Manchester

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Selectatrade
01257 451966
4 Snipewood
Chorley

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Box Office Publicity Ltd
01253 712385
11 Park Road
Lytham St Annes

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Buzzwords Ltd
0161 7764229
Carrington Business Park
Manchester

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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