Ambient Advertising Kingston

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Access Advertising & Marketing
020 83999987
127 Chiltern Drive
Surbiton

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Global Media Uk Ltd
020 84810011
Rivers Reach
Kingston Upon Thames

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Cave Spider Productions
020 85491972
10 Fairfield West
Kingston Upon Thames

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Ross Levenson Harris Ltd
020 83904611
60-63 Victoria Road
Surbiton

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Roger Millington Direct
020 85469779
25 Alexandra Road
Kingston Upon Thames

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J M Dillon
020 85465580
42 Chesham Road
Kingston Upon Thames

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Horizon Advertising
020 89745788
Endeavour House
Kingston Upon Thames

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Hartley Stone Ltd
020 85474144
12-50 Kingsgate Road
Kingston Upon Thames

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Anderson Hearn Keene Ltd
020 85414222
5-9 Eden Street
Kingston Upon Thames

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Agency Inc
020 85464646
47-49 High Street
Kingston Upon Thames

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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