Ambient Advertising Kent

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Virtuality The Agency Ltd
01892 515255
The Pumphouse Modest Corner
Tunbridge Wells

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Airforce Advertising
07000 701111
Hollingworth Court

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David Bebbington Media Ltd
01843 601198
21 Rosemary Avenue

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Afton Graphics Ltd
01732 460193
Afton House

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Nigel Endersby Advertising & Marketing Ltd
01622 749922
72 Anglesey Avenue

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Mastermail Promotional Services Ltd
01892 664344
Mastermail House

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Peter Rigby
01825 750577

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Challenge Communications
01825 764414
160 High Street

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The Antiques Advertiser
01843 862069
Po Box 93

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Simply Clicks
01233 670006
2 New Rents

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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