Ambient Advertising Kent

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Simply Clicks
01233 670006
2 New Rents
Ashford

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Media By Design Ltd
01892 517151
Multimedia House
Tunbridge Wells

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Media Advertising Solutions Ltd
01622 687654
Bowerdene House
Maidstone

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Thompson Advertising Signs
01424 893776
Coombe Cottage
Battle

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Rocket
01622 716305
489 Station Road
Aylesford

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Tiga Advertising Ltd
01732 465005
38 Dartford Road
Sevenoaks

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Lettingzone Ltd
01622 720072
Hillcrest
Maidstone

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Jsw Creative Ltd
01892 853741
Pippins Station Road
Crowborough

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Wall Bonne Advertising
01227 860090
Abbots Lodgings
Canterbury

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Saxondene Consulting Ltd
01732 760451
Saxondene Church Lane
Sevenoaks

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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