Ambient Advertising Kent

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Fullpoint
01303 251000
Channel View
Folkestone

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Summit Studios
01892 544069
63D Mount Ephraim
Tunbridge Wells

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Unit Outdoor Advertising
020 87784858
Kent House Lane
Beckenham

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Platform 15 Creative Services Ltd
01580 212540
Broomfield
Cranbrook

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Advertising Designer
01732 862992
Fircroft House
Edenbridge

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Axalia Communications Ltd
020 83256996
3 Romanhurst Gardens Shortlands
Bromley

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B & B Services (Consultants) Ltd
01689 838104
46 Severnoaks Road
Orpington

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3 Dimensional Media
020 84606060
Seymour House
Bromley

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Julie Brown Associates Ltd
020 86586308
16 Chestnut Court
Beckenham

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Square Design Ltd
01795 477374
62 Bell Road
Sittingbourne

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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