Ambient Advertising Islington

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Feel Advertising
020 76085240
2-12 Pentonville Road
London

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Adonline Advertising
020 77002003
Unit 33 Kings Exchange
London

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Bernard Hodes Group
020 75514794
10 Regents Wharf
London

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Aim Affiliate Incentive Marketing
020 72788777
65-67 Chapel Market
London

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Fw & C
020 72886620
Business Design Centre
London

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The Register
020 73433030
Register House 4 Holford Yard
London

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Hart Advertising
020 77041001
9-17 St. Albans Place
London

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Goddard Delaney
020 77139700
2-10 Baron Street
London

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Relevant Tv Ltd
020 73544000
Suite 8 Islington House
London

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Face Creative Services
020 77139777
2-10 Baron Street
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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