Ambient Advertising Ilford

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Prime Advertising
020 85544043
207 Cranbrook Road
Ilford

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Wellingford Ltd
020 85992593
86 St Albans Road 7 Kings
Ilford

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Newham Talking Newspaper Association
020 84719058
79 Wellington Road
London

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C W T Advertising
020 85900083
121 Becontree Avenue
Dagenham

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Great Eastern Direct Mail Ltd
020 85905951
77 Goodmayes Lane
Ilford

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Focus On Kids Ltd
020 85185856
68 Brisbane Road
Ilford

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Adorn Advertising Ltd
020 84783500
70 Ilford Lane
Ilford

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Creative Directory
020 85329358
Clavering Road
London

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Hollis Media Sales Ltd
020 85193587
32 Tylney Road
London

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Corporatec Solutions Ltd
020 85901676
31 Meldrum Road Goodmayes
Ilford

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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