Ambient Advertising Huddersfield

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Planet Group Uk Ltd
01484 321000
Bay Hall
Huddersfield

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Stark Naked Communication
01484 451317
3 Queens Road
Huddersfield

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Creo Communications Ltd
01484 659001
Tower Offices Wellington Mills
Huddersfield

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Solstice Design & Marketing Ltd
01484 430904
57 Croft Gardens
Huddersfield

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R D H Creative
01484 350176
108 Weatherhill Road
Huddersfield

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Absolute Commercial Productions Ltd
01484 532677
Shires Hill
Huddersfield

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Northern Monkeys Creative
01484 515400
Bates Mill
Huddersfield

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10 Associates Ltd
01484 541827
6A Cartwright Court
Huddersfield

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Junction Brand Communication
01484 305305
1 Hungerford Road
Huddersfield

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I Partnership Ltd
01484 649090
29 Ashford Park
Huddersfield

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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