Ambient Advertising Harrow

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Blue Jay Advertising
020 84248120
275 Pinner Rd
Harrow

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Alvista Design Ltd
020 88682168
675 Pinner Road
Pinner

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Cowan
020 88662111
Monument House
Pinner

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Fantasia Advertising
0208 908 0068
Fantasia Advertising Courtenay House Courtenay Road Eastlane Bussiness Park
Wembley

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G Hill
020 88665383
92 Central Avenue
Pinner

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Harwood Press Advertising Ltd
020 84225656
47 West Street
Harrow

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Goodman Associates Ltd
020 84160123
124 Old Church Lane
Stanmore

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Blurb Ltd
020 89093183
32 Clifton Avenue
Stanmore

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Publicity Overload Ltd
020 84272320
45 Station Road
Harrow

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Winchester Press Group
020 88682602
33 Church Drive
Harrow

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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