Ambient Advertising Hampshire

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Hampshire that can help answer your questions about Ambient Advertising.

Skyline Advertising Ltd
01962 865083
4 Walcote Place
Winchester

Data Provided by:
Black Cat Enterprises Uk Ltd
023 92828989
12 Swanage Road
Lee On The Solent

Data Provided by:
Maiden Russia Ltd
01590 612774
Curtle House
Brockenhurst

Data Provided by:
Access Advertising
01590 643440
1 Whitby Road
Lymington

Data Provided by:
Hunt Evans Advertising Ltd
023 92670137
5 Links House
Portsmouth

Data Provided by:
Lightship Group
01264 862209
Stonefield Park
Stockbridge

Data Provided by:
Peter Bates Ltd
02392 526336
The Old School
Gosport

Data Provided by:
Breckenridge & Viana
023 80433348
377-379 Bitterne Road
Southampton

Data Provided by:
M W Publicity Ltd
023 80862723
Oakwood House
Southampton

Data Provided by:
Lawton Communications Group Ltd
02380 639133
4 Grosvenor Square
Southampton

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield