Ambient Advertising Hampshire

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Skyline Advertising Ltd
01962 865083
4 Walcote Place

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Black Cat Enterprises Uk Ltd
023 92828989
12 Swanage Road
Lee On The Solent

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Maiden Russia Ltd
01590 612774
Curtle House

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Access Advertising
01590 643440
1 Whitby Road

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Hunt Evans Advertising Ltd
023 92670137
5 Links House

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Lightship Group
01264 862209
Stonefield Park

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Peter Bates Ltd
02392 526336
The Old School

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Breckenridge & Viana
023 80433348
377-379 Bitterne Road

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M W Publicity Ltd
023 80862723
Oakwood House

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Lawton Communications Group Ltd
02380 639133
4 Grosvenor Square

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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