Ambient Advertising Hammersmith

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The Orpheus Advertising Co Ltd
020 88469091
Unit 7 Albion Court
London

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Media Vest Ltd
020 74860993
20 Greyhound Road
London

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Catherine Worsley Communications Ltd
020 76020037
Rugby Mansions
London

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Apple Pie Studio
020 75209401
Palace Wharf
London

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Campaign Advertising Production
020 82674937
174 Hammersmith Road
London

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Crane Media Partners Ltd
01483 461770
20-28 Dalling Road
London

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J D I Integrated Advertising Ltd
020 85631414
41 Overstone Road
London

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Imagine Magazine Sales & Marketing Ltd
020 87418420
4 Vaughan Avenue
London

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Wakefield Chegwin Advertising Ltd
020 76031441
32 North End Road
London

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Polaris Media & Marketing Ltd
020 72213392
134 Holland Park Avenue
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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