Ambient Advertising Hackney

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Tool Box Media
20279320022
Trinity Centre Beechwood Road
London

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Virtuad Ltd
020 76848385
Kingsland Road
London

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Pen Advertising
020 88023371
55 Northfield Road
London

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Zepher Media Services Ltd
020 89280983
100 Theydon Street
London

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Response Advertising International Ltd
020 77293207
114-116 Curtain Road
London

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We Love Mobile Ltd
020 72541209
11 Exmouth Place
London

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Howe Alex Advertising Photography
020 77297020
Unit 3-4 Crown Works 29
London

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Sold Out Advertising
020 77040409
The Windsor Centre
London

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Focus Media Communications Ltd
020 71689948
12 Mitchison Road
London

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Glue London
020 77392345
31-39 Redchurch Street
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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