Ambient Advertising Gloucestershire

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Blackark Ltd
01242 232966
Halo House
Cheltenham

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Beanstalk Media
0117 3169200
7 St. Stephens Street
Bristol

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Akciddento Ltd
0117 3776784
53 Ashley Road
Bristol

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C P Enterprises
0117 9372858
Unit 4 High Street
Bristol

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The Little Book Company Ltd
0117 9322200
1 Laurel Street
Bristol

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The Direct Agency Ltd
01242 633111
Victoria House
Cheltenham

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Donovan Advertising
0117 9076307
37 Filton Avenue
Bristol

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Rhythmm
0117 9429786
Trelawney House
Bristol

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Postair Media Sales Ltd
01608 651989
Summershill
Moreton In Marsh

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Lansdown Publicity Ltd
01242 588990
35 St. Georges Street
Cheltenham

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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