Ambient Advertising Glasgow

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Buzz Connections
0141 4402600
Unit 19 Govan Workspace
Glasgow

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Scottish Adverts
07944 882389
1103 Argyle Street
Glasgow

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Cjc Media
0141 4453323
Ferguson House
Glasgow

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Contact Publicity
0141 2042042
15 Newton Terrace
Glasgow

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Stevenson Sharpe Advertising & Design
0141 3413100
44 Speirs Wharf
Glasgow

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O Street
0141 3399070
37 Otago Street
Glasgow

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L James
0141 3410853
3-3 36 Bank Street
Glasgow

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Barkers Scotland Ltd
0141 2485030
234 West George Street
Glasgow

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Davidson Advertising
0141 5821344
Woodside House
Glasgow

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Chris Cole & Associates Ltd
0141 3311196
Fleming House
Glasgow

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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