Ambient Advertising Essex

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Squire King Associates Ltd
01371 878408
Fitzwalter Place

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Sx Media Limited
01708 555300
219 Upminster Road South

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Peter Lockyer Advertising Ltd
01206 575344
47 London Road

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Tradefind Uk
01268 786011
The Steel Houselubbards Farmhullbridge Road

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Sawbridgeworth Observer Classified Advertising
01279 506406
North Street
Bishop'S Stortford

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Grosvenor Advertising Ltd
01279 503182
26A Church Street
Bishop'S Stortford

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Woods Barden Associates
01206 516006
New Road

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Walker Roast Advertising Ltd
01206 866171
1 East Hill

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The Warehouse Portal Ltd
0800 7837842
Cavendish House

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Erinware Com Ltd
01708 449330
8 Fernbank Avenue

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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