Ambient Advertising Essex

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Media Proof Ltd
01206 297100
The Gattinetts
Colchester

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Rakusen Design Fx Ltd
01702 393200
536 London Road
Westcliff On Sea

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Village Link Advertising
01206 797597
Grange Farm Road
Colchester

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Media & Marketing
01708 630090
Rainham House
Rainham

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Headline Ltd
01245 494949
Friars House
Chelmsford

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Starlite Media International Ltd
01206 710368
Unit 12 Colchester Business Centre
Colchester

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Uk Media Group
01787 220022
Foundry Lane
Colchester

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Going Going Gawn Ltd
01268 545277
Sharp House
Basildon

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Yapads Com Ltd
01245 261863
100 Upper Bridge Road
Chelmsford

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Redwire
01279 419181
Parndon Mill Lane
Harlow

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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