Ambient Advertising Essex

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Going Going Gawn Ltd
01268 545277
Sharp House
Basildon

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Uk Media Group
01787 220022
Foundry Lane
Colchester

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Village Link Advertising
01206 797597
Grange Farm Road
Colchester

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Carer Solution.Com
01277 630000
84A High Street
Billericay

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Mulberry Communications Ltd
01279 416017
97 High Street
Harlow

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National Mailshot
01206 574674
Northgate House
Colchester

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Grosvenor Advertising Ltd
01279 503182
26A Church Street
Bishop'S Stortford

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Fase Design Ltd
01279 507630
33 Calverley Close
Bishop'S Stortford

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I D A Advertising Ltd
01371 875375
Spire House
Dunmow

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Beavis Industrial Advertising
01279 411322
P.O. Box 53
Harlow

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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