Ambient Advertising Enfield

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Counter Attack Ltd
020 83673862
11 Colman Parade
Enfield

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Areatrade Advertising Ltd
020 83661779
144 Lancaster Road
Enfield

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Mike Shennan & Associates Ltd
020 83675515
10 River View
Enfield

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Dg Consultants
020 83663666
Claysmore Lodge
Enfield

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Fowler Signs Ltd
020 88041667
1 Freemantle Avenue
Enfield

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John Labdon Associates
020 83641331
2B Queen Annes Place
Enfield

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Pov Ltd
020 83631067
15 Uplands Park Road
Enfield

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Adpak Outdoor Advertising
020 83608060
7 Queen Annes Gardens
Enfield

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Close Up Magazines Ltd
020 83642020
61 Station Road
London

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Database Advertising Plc
020 89207000
100 High Street
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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