Ambient Advertising Durham

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Pyramid Publications
01642 764914
Po Box 465
Stockton On Tees

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R D W Advertising Ltd
01642 790047
Fairfax House
Yarm

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Sanderson Adams Marketing & Design
01325 722662
The Stables
Darlington

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Evokation Ltd
0191 3873367
51 Highfield Rise
Chester Le Street

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Cherrington Advertising Ltd
01325 248988
7 Davison Road
Darlington

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Mills Advertising & Publicity
01642 713156
North House
Middlesbrough

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Scoot
01642 881088
Scoot House, 19 Falcon Court, Preston Farm Industrial Estate
Stockton On Tees

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Saturn Advertising
01429 262299
48 Dent Street
Hartlepool

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Nps Media
01642 231231
Ayrton Buildings
Middlesbrough

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Chapman Stewart Ltd
01642 671000
Richard House
Stockton On Tees

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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