Ambient Advertising Dundee

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Turnstone Advertising
01382 427002
Gateway Technology Park
Dundee

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Precision Media
01382 225017
Unit 2 Douglas Street
Dundee

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Splash Scotland
01382 205070
1St Floor Argyle House
Dundee

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More O'Ferrall Adshel
01382 612777
Unit 2 Marybank Lane
Dundee

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Insight Innovations
01382 451555
Stewart House
Dundee

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Dundee Taxi Vision
01382 800214
97 Clepington Road
Dundee

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Ink Animations
01382 348632
23 Springfield
Dundee

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Street Advertising Services Ltd
01382 224405
2A Brown Street
Dundee

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Courier & Advertiser
01382 455666
Kingsway East
Dundee

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Derek Keiller Advertising
01382 562638
12 The Neuk
Dundee

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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