Ambient Advertising Dudley

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Design Group 2
01384 240700
1 Parsons St

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John Comaish
0121 5569771
Unit 11B Block 3

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0121 5222669
Unit 5

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Mick Cattell Uk Ltd
0121 5448230
12 Fairway Road

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M & M Outdoor Media
0121 4231165
209-215 Long Lane

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The Black Country Directory
0121 5202613
Woodcroft Avenue

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Tango Marketing Communications
01384 267100
E1 Hagley Court North
Brierley Hill

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Charles Advertising Ltd
01384 400114
Hampshire House

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D G Two Ltd
01384 271555
Churchill House Building 66

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Temtex Ltd
01384 270444
Churchill House

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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