Ambient Advertising Devon

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Ocean Stone Advertising & Design Ltd
01271 376754
54B Greenmeadow Drive
Barnstaple

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Advertising Seminars International Ltd
01822 618628
111 Whitchurch Road
Tavistock

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Bray Leino Ltd
01598 760700
Old Rectory
Barnstaple

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Sigma Marketing & Advertising Agency
01752 668821
64 Cremyll Street
Plymouth

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Concept Marketing
01752 770742
Redruth Close
Plymouth

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Press & Radio Bureau
01803 315858
24 St. James Road
Torquay

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Viacom Outdoor
01392 495825
Belgrave Road
Exeter

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Gill Screen Printing
07866 326928
Unit 72 City Business Park
Plymouth

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Marketbroad Ltd
01647 253011
Lowton Farm
Exeter

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Mid Devon Advertiser Ltd
01626 353555
The Old Manor House
Newton Abbot

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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