Ambient Advertising Devon

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Artavia Ltd
01271 323333
Artavia House

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Zara Media & Design Ltd
01392 201227
Unit 14 Kingfisher Court

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Arrow Advertising & Design
01288 352002
Efford Farm Business Park

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Media Southwest Ltd
(017) 266-3444
Totem Building
St Austell

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R Lawrence
01803 840956

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Adfab Advertising Design & Print Ltd
01752 201601
Grosvenor House

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Cuban Advertising Services
01297 631050

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Miller Signs
01392 216097
46A Preston St

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Fastbadge Europe
01752 606020
77 Beaumont Street

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Company Of Designers England Ltd
01752 604848
Torr Hill

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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