Ambient Advertising Derbyshire

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Regional Advertising Co
01332 293330
Norman House
Derby

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O & M Associates
01509 670647
66 Ashby Road
Derby

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Designa Blinds Ltd
01332 384244
22 St Pauls Road
Derby

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Admen Partnership
01283 510369
Blakemoor House
Burton On Trent

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Greenlight Advertising & Communications
01332 294290
Unit 26 Derwent Business Centre
Derby

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Big Fish Ltd
01332 370022
58 Friar Gate
Derby

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Aac Advertising Ltd
01332 362500
Mansfield Road
Derby

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Marketing & Design
01283 545000
Knightley Farm
Burton On Trent

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Doorstep Direct Ltd
01283 533008
31 Derby St
Burton On Trent

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Lunar Pr Ltd
01283 815816
5 Church Street
Burton On Trent

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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