Ambient Advertising Derbyshire

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Big Fish Ltd
01332 370022
58 Friar Gate
Derby

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Household Advertising Mtl
0191 5210116
19 Stockton Road
Sunderland

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Page Marketing Ltd
01332 870250
8 Market Street
Derby

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Moggs Marketing Communications
01332 363925
The Mill
Derby

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Castle Promotions Ne Ltd
0191 5490064
12 Shannon Close
Sunderland

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Designa Blinds Ltd
01332 384244
22 St Pauls Road
Derby

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Snake Lane Design Ltd
01332 840889
2 Snake Lane
Belper

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Viacom Outdoor
01332 754457
Arriva Derby
Derby

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Message Advertising & Marketing Ltd
01332 299001
Stadium Business Court
Derby

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Greenlight Advertising & Communications
01332 294290
Unit 26 Derwent Business Centre
Derby

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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