Ambient Advertising Cumbria

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Phoenix Print Design & Advertising
01228 512515
Old Warehouse
Carlisle

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Biacom Outdoor
01228 592172
Willow Holme Road
Carlisle

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John Cook Signs
01228 541966
Unit 14
Carlisle

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Keswick Tourism Association
01768 775738
Council Offices
Keswick

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Tony Brunskill Associates
01768 864190
P R House
Penrith
 
Advance Promotions
01228 819693
15 Bannisdale Way
Carlisle

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Wrt Group
01228 564402
30 Wordsworth Close
Egremont

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Ads 4 Taxis
08706 002025
4 Brunton Cr
Carlisle

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Nu Tech Associates
01946 695554
West Lakes Science & Tech Park
Moor Row
 
Javelin Public Relations
01697 322110
Hayton House
Wigton
 
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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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