Ambient Advertising Croydon

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D Lambert
020 86868717
23 Chisholm Road
Croydon

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Croydon Advertiser Group
020 87634444
19 Bartlett Street
South Croydon

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Custom Advertising Ltd
020 86832621
Tait Road Indust Estate
Croydon

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Mirabelle Communications Ltd
020 86815799
26 Barclay Road
Croydon

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Creative Works Ltd
020 86813227
Albany House
Croydon

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Fairfield Advertising Co Ltd
020 86809707
36 Park St
Croydon

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Chapman Designs Associates
07957 810777
3 Ledbury Place
Croydon

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English Advertising Services
020 86847772
11 Coomber Way
Croydon

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Lovelace Associates
020 86815411
Acorn House
Croydon

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Alvern Media Ltd
020 86497742
Airport House
Croydon

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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