Ambient Advertising Coventry

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Coventry And Warwickshire Co - Operative Develop
(247) 663-3911
Doe Bank Building, Doe Bank Lane
Coventry

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Bor Ltd
024 76692656
10 Crossway Road
Coventry

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Centre Stage Advertising
024 76635873
35A Dane Rd
Coventry

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Cara-Lyn Reynolds International Media Services Ltd
02476 361888
37 Glenmore Drive
Coventry

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Venus Advertising Ltd
024 76410407
114 Green Lane
Coventry

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Creare Design Ltd
0800 0199906
40 Hill Street
Coventry

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Prime Midland Property Ltd
024 76464778
472 Tile Hill Lane
Coventry

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G R S Publicity
024 76715691
12 Grove Court
Coventry

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Digital Storm
0781 7671628
4 Hearsall Lane
Coventry

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Stepcheck Advertising Services
024 76650055
Theocrest House
Coventry

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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