Ambient Advertising Cheshire

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Morris Nicholson Cartwright Ltd
0161 9289489
161-163 Ashley Road
Altrincham

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Optimum Product Design & Marketing Ltd
01663 747816
5 Spring Bank New Mills
High Peak

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Paul Parkinson Typographics Ltd
01625 872151
Alder House
Macclesfield

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Cooper Media Design
0161 9415850
8 Broomfield Lane
Altrincham

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Deloittes Advertising
0161 9269222
3 Century Park Pacific Road
Altrincham

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B Z Advertising Ltd
01244 689999
Riverside House Brymau Three Trading Estate
Chester

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Advantage Motion Media Ltd
01565 832831
The Croft
Altrincham

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Livewire Design Chester Ltd
01244 377113
The Old Chapel
Chester

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Blue Advertising
01625 548845
Millbank House
Wilmslow

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Cath Conlan Marketing Services
01260 280450
18 Johnson Close
Congleton

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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