Ambient Advertising Cheshire

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Holden & Friends
01565 625777
2 Swinton Square

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Strawberry Educational
08450 777772
Brookfield House

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Plan-It Events Consultancy Ltd
0151 3569164
37 Shetland Drive
Ellesmere Port

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Nice Ideas International Ltd
01925 753420

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Iq Media Ltd
0161 4828550
Eden Point

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Morgan Artwork & Design
08702 418684
4 Harvey Court

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Space One Advertising
01244 345435
The Old Palace

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0161 4748255
Mansion House Chambers

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Root Media Consultancy
01270 812353
Alder Cottage

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Warrington Guardian Series Pubrs Entertainments Telesales Advertising-Classified
01925 434156
Bridge Street

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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