Ambient Advertising Cheshire

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Pure Point Of Purchase Ltd
0161 4748255
Mansion House Chambers
Stockport

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Checkmate Advertising
0161 4804550
Park Chambers
Stockport

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Meta Creative Ltd
0161 9280201
28 Foxhall Road
Altrincham

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Consul Advertising & Design Services
0161 4866600
Media House
Cheadle

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Tri Direct North
01565 626543
Egerton Court
Knutsford

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Prospus Advertising
01625 628075
51 Water Lane
Wilmslow

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Fit2Shop
0161 3687827
86 Lodge Lane
Hyde

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Rowan Marketing Ltd
01829 771772
The Old Mill
Chester

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Strawberry Educational
08450 777772
Brookfield House
Stockport

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D R Media
01270 821111
Mill House
Crewe

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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