Ambient Advertising Cheshire

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Link Publicity
01925 820220
15 Grosvenor Grange
Warrington

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Lonestar Advertising
0161 4766187
Cregg House
Stockport

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Strawberry Educational
08450 777772
Brookfield House
Stockport

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Consul Advertising & Design Services
0161 4866600
Media House
Cheadle

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Big Biscuit Ltd
01625 573894
Clarence Road
Macclesfield

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Advertising Initiatives
0151 3538278
Raynor House
Neston

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Event & Music Media Uk Ltd
0161 4872500
185A London Road
Stockport

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Out Of The Blue Creative Solutions Ltd
01925 451000
5 Picton Close
Warrington

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Barkers
08454 080098
2 High Street
Cheadle

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Angles Advertising Photography
01625 560065
Adelphi Mill
Macclesfield

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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