Ambient Advertising Cardiff

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Zeffa Limited
0845 6526514
One Caspian Point, Cardiff
Cardiff

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Where What When
029 20233727
8 Museum Place
Cardiff

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Hughes Advertising & Design
029 20645745
Unit 12 Coopers Yard
Cardiff

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Black Sheep
029 20490722
103 Bute Street
Cardiff

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Martin Hopkins Partnership
029 20461233
31 The Parade
Cardiff

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Dinamo
029 20470480
3 Mount Stuart Square
Cardiff

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Adshel Plc
029 20704545
Unit B3 West Point Industrial Estate
Cardiff

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6721
029 20406721
Cambrian Buildings
Cardiff

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Mark Williams Associates Ltd
02920 497776
6 Bute Crescent
Cardiff

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Creative Services Ltd
029 20484149
Media House
Cardiff

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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