Ambient Advertising Buckinghamshire

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Michele Kane Event Management Ltd
01494 522028
3 Falcon Rise
High Wycombe

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Infocus Marketing Communications
01908 506605
Shirwell Cr
Milton Keynes

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S P A Advertising
08702 408180
48 Falcon Rise
High Wycombe

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The Bridge
01525 288000
Water End Barns
Milton Keynes

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Eyres & Eyres Communications Ltd
01844 299371
3 The Gables
Aylesbury

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Sauce Creative
01442 892090
Unit 3 Tring Business Park
Tring

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Adelante Design Advertising Print
01494 793555
The Power House
Chesham

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The Pitch Group Ltd
01844 342942
27 The Avenue
Princes Risborough

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K P Communications Ltd
01908 562828
4 St Pauls Court
Milton Keynes

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Blitz Advertising Ltd
01442 218333
105 High Street
Hemel Hempstead

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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