Ambient Advertising Buckinghamshire

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Buckinghamshire that can help answer your questions about Ambient Advertising.

Junction Nine Design Consultants Ltd
01442 874334
29 Shrublands Avenue

Data Provided by:
Ad Target
01234 273030
Corn Barn

Data Provided by:
W S Advertising
01908 371177
181 Queensway
Milton Keynes

Data Provided by:
Maccormack Media Consultancy Ltd
01844 342429
Lower Icknield Way
Princes Risborough

Data Provided by:
Eyres & Eyres Communications Ltd
01844 299371
3 The Gables

Data Provided by:
Thinkwrite Uk Ltd
01494 874390
Chiltern House
Chalfont St Giles

Data Provided by:
Frances Hall
01234 378933
Honeydon Road

Data Provided by:
Cameron Communications (U K) Ltd
01442 876522
18 North Road

Data Provided by:
Delancey Human Resources Ltd
01908 399700
Grant Thornton House
Milton Keynes

Data Provided by:
Consortium Communications Ltd
01494 681600
14 The Broadway

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield