Ambient Advertising Bristol

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Mason Zimbler Ltd
0117 3112000
Clifton Heights
Bristol

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Harley Advertising Ltd
0117 9216666
Kings House
Bristol

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Colton Marketing Ltd
0117 9349234
12 Dowry Square
Bristol

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Proteus Creative Communications Ltd
0117 9858888
3-8 Redcliff Parade West
Bristol

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Flourish Direct Marketing
0117 9100280
8Th Floor South
Bristol

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Cblm
0117 9349934
62 Prince Street
Bristol

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Thirtythree West Ltd
0117 9707533
The Studio
Bristol

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Beanstalk Media
0117 3169200
7 St. Stephens Street
Bristol

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The Point
01749 685190
Saville Court Business Centre
Bristol

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Arno Fords Ltd
0117 9292541
Discovery House
Bristol

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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