Ambient Advertising Brentford

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J C Decaux Uk Ltd
020 83267777
991 Great West Road
Brentford

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Form Design Ltd
020 88470407
53 Nero Court
Brentford

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Integrated Communications Corp Europe Ltd
020 89481011
Sovereign Gate
Richmond

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Intelligent Media
020 89950055
Clifton Works
London

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Advertising Consultancy
020 89956355
6 Braid Court
London

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Eco Air
020 85698606
160 South Ealing Road
London

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First Call Recruitment Advertising Ltd
020 88402626
Northumberland House 11 The Pavement
London

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Colin Wheeler
020 88104052
8 Longfield Road
London

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Robert Logan & Associates
020 85794836
2 Milford Road
London

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Addvantage Media
020 88226750
Whittaker House
Richmond

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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