Ambient Advertising Bradford

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Thru The Line
0113 2577999
21 Holly Park Mills
Pudsey

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Design Option Designing Advertising Graphics
01274 621855
Bradford Road
Bradford

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Ashley Bolser Agency
0113 2503335
4 Moorfield Mills
Leeds

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Millenium A D & P Plc
01274 538888
Windhill Manor
Shipley

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Knowles Advertising & Marketing Promotion Ltd
07860 139940
19 Victoria Close
Leeds

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A B C Promotional Gifts Ltd
0113 2506125
Suite 3 Realtex House
Leeds

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Printline Advertising
0113 2508606
4 Chapel Hill
Leeds

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Creative Juice
0113 2505540
Moorfield Chambers
Leeds

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A D Workshop
0113 2304000
5 Coal Hill Lane
Pudsey

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Geraghty Design
01274 533355
30 Caroline Street
Shipley

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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