Ambient Advertising Bournemouth

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Mediawise Advertising
01202 399636
121 Queens Park Avenue
Bournemouth

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Thinking Juice Ltd
01202 257640
Richmond Park Avenue
Bournemouth

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R L A Media Ltd
01202 297755
Burlington House
Bournemouth

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Clarity Marketing Pr
01202 747454
20 Chalwyn Industrial Estate
Poole

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Xecutive Marketing
01202 751175
Unit V1
Bournemouth

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Hub Agency
01202 760768
D 5 Woodside
Bournemouth

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Effemy Cosby Advertising
01202 549022
3 Stinsford Close
Bournemouth

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Tucker Associates Ltd
01202 635180
3 Victoria Park Place
Bournemouth

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T D I Advertising Ltd
01202 314659
Wessex House
Bournemouth

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Artavia
01202 293666
Parkway House
Bournemouth

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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