Ambient Advertising Borehamwood

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Rodney Saunders Associates Ltd
020 82073456
The Studio

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Kelly Creative Ltd
01923 852426
57 Newlands Avenue

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Marketing & Advertising Communications
020 89060911
526-528 Watford Way

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Marketing Shop
01727 826800
1-5 High Street
St Albans

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Centre Media Ltd
020 89525127
3Rd Floor Berkeley House

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P I Marketing
08707 577888
610 Centennial Park

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The Creative Clinic Ltd
020 82011848
139A The Broadway

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Business Select Ltd
020 82011663
Laynes House

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Dragonfly Arts Ltd
020 89505758
10 Bournehall Avenue

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Motor Help
020 83442000
Ashdon House

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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