Ambient Advertising Borehamwood

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Borehamwood that can help answer your questions about Ambient Advertising.

Rodney Saunders Associates Ltd
020 82073456
The Studio
Borehamwood

Data Provided by:
Marketing & Advertising Communications
020 89060911
526-528 Watford Way
London

Data Provided by:
Business Select Ltd
020 82011663
Laynes House
London

Data Provided by:
Lily Advertising
020 89069555
Trafalgar House
London

Data Provided by:
Gerry Ltd
020 89060934
83 Daws Lane
London

Data Provided by:
P I Marketing
08707 577888
610 Centennial Park
Borehamwood

Data Provided by:
The Creative Clinic Ltd
020 82011848
139A The Broadway
London

Data Provided by:
Kelly Creative Ltd
01923 852426
57 Newlands Avenue
Radlett

Data Provided by:
Imm International Media Marketing Uk Ltd
020 89521995
2 Spring Villas Road
Edgware

Data Provided by:
Centre Media Ltd
020 89525127
3Rd Floor Berkeley House
Edgware

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield