Ambient Advertising Birmingham

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Adrian Gale Advertising Photography
0121 4400502
44 Highgate Place
Birmingham

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Q D P Ltd
0121 3563327
27-28 Park Street
Birmingham

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Client Communications
0121 3333504
61 Curzon Street
Birmingham

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Oakley Wilkinson Bryan Ltd
0121 2503568
Holt Street
Birmingham

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S Coxon
0121 6937275
The Greenhouse The Custard Factory
Birmingham

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Hertz Radio & Other Clever Advertising Ltd
0121 2247810
Unit 410 The Custard Factory
Birmingham

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Bullet Advertising
0121 6932201
Keys Court 82-84 Moseley Street
Birmingham

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Jewel Communications Ltd
0121 2442421
Bradford Court
Birmingham

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Smart Media
0121 7722411
119 Gibb Street
Birmingham

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Steve Coxon Creative
0121 6937277
406 The Greenhouse
Birmingham

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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