Ambient Advertising Bexley

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S B Poster Services
020 83021706
153 Hurst Road
Sidcup

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Pack It In Ltd
01322 520800
19 Kennet Road
Dartford

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3 Dimensional Print Ltd
01322 555942
Unit 37 Acorn Industrial Park
Dartford

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Blue Rain Creative Services Ltd
01322 229835
65 Warren Road
Dartford

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Eurolink Data Management Ltd
01322 228899
Ukams House Twisleton Court
Dartford

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Artillo Ltd
01322 272070
26 Heath Way
Erith

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Media Cube
020 83063198
15 Bean Road
Bexleyheath

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Fusion Media
01322 424 499
Crown House, Home Gardens, Dartford, Kent
Dartford

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Hamilton Partnership
020 83082000
86A Station Road
Sidcup

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Indigo
020 88585100
49 Burney Street
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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