Ambient Advertising Berkshire

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General Advertising & Marketing Measurement & Analysis Associates
01628 634906
The Wallnuts
Maidenhead

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Marketing Force Ltd
01753 663414
Fulmer Common Road
Slough

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Rossini Advertising Ltd
08702 404826
The Courthouse
Wokingham

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Birddog Ltd
01256 393200
Fountains Mall
Hook

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Dml Marketing Group Ltd
01753 880830
Dml Marketing Group, Number One
Gerrards Cross

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Thames Valley Ad Trader
08450 501111
Danehill
Reading

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Altana Pharma Ltd
01628 646400
3 Globeside Business Park
Marlow

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Graham Hockham Advertising Ltd
01344 297556
3A Rise Road
Ascot

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Quest Field Marketing Services Ltd
01628 774848
Cedars Park
Maidenhead

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Originator Promotional Marketing Ltd
01628 665508
Chalross
Slough

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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