Ambient Advertising Berkshire

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Energies In Action
0118 9796833
31 Shefford Crescent

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T B S Advertising
01344 306011
Columbia Centre

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Michael K Howard Ltd
01932 582650
Suite M1 Centennial Court

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Premier Office Poster Services
01628 488008
15 Willowmead Square

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Wrigley Foster Media Direct
01628 488344
Quarry Wood House

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Marketing Force Ltd
01753 663414
Fulmer Common Road

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Digital Marketing Media Ltd
01753 861240
7 Hayse Hill

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Public Impact
0118 9869191
The Courtyard

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Billings Publicity Ltd
01491 636393
Henley On Thames

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Redpike Designs Ltd
01256 397990
3 Causton Road

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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