Ambient Advertising Berkshire

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Quest Field Marketing Services Ltd
01628 774848
Cedars Park

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T C M A Ltd
01753 579700
Montrose House

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Hanson Zandi Advertising Ltd
01628 477211
12 Liston Court

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Graham Hockham Advertising Ltd
01344 297556
3A Rise Road

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Energies In Action
0118 9796833
31 Shefford Crescent

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P Marriott
01628 621475
The Apple Studio 2 The Wickets

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Ringway Advertising Ltd
01635 551285
The Litten

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Graith Marketing Ltd
01753 830404
Boleyn House

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World Advertising Research Centre
01491 411000
Farm Road
Henley On Thames

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Howard Bull Ltd
0118 9451644
8-10 School Road

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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