Ambient Advertising Berkshire

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Dunwoody Marketing Communications Ltd
(016) 353-5546
The Litten
Newbury

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Vector Direct Ltd
01628 405119
St Thomas House
Marlow

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Shot In The Dark Ltd
01753 865731
10 Market St
Windsor

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G K L Communications Group Ltd
01628 531161
Lower Road
Maidenhead

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Utarget
01753 860700
10 Market Street
Windsor

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Elliots Design & Advertising Ltd
01256 881411
Cufaude Lane
Tadley

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Media Response Specialists South
01256 382900
Acorn House
Hook

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Blue Banana
0118 9572846
193-195 Cardiff Road
Reading

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Escalator Marketing & Advertising Development Ltd
01344 621825
7 Heath Villas
Ascot

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Interactive Advertising Ltd
0118 9773763
30 Greenacres Avenue
Wokingham

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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